Dubai will be the first city to embark on the journey of democratising travel through the use of emerging technologies as it adds an additional distribution channel for hotels in its first phase, as its recently announced 10X initiative.

Launched at the World Government Summit by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai Government as one of the ‘Dubai 10X’ projects, Dubai Tourism (DTCM) is set to implement this ground-breaking programme within the next 24 months, enabling Dubai to enhance distribution of its tourism inventory through a future-proofed virtual B2B (business-to-business) marketplace for the travel industry.

Explaining the objective of 10X, HH Sheikh Hamdan bin Mohammed said: “Success of governments is determined by their ability and flexibility to re-invent themselves, and upgrade their services to cater to the evolving needs of the community.” Guided by this principle, the tourism initiative goes beyond providing broader access to the global consumer, and opens up the domestic travel industry to new participants and innovative start-ups into the ecosystem, thus delivering value to Dubai in terms of higher and faster visitor conversion, and greater GDP impact.

Source: Government of Dubai

Illustration Photo: Tourists visiting the desert (CC0 Creative Commons from Pixabay.com)

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